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Sep 14, 2017

5 Secrets of a Successful Website Redesign

Website Maintenance Services are crucial elements of a successful site redesign. Partnering with the right service provider allows you to focus on your business marketing strategies without worrying about the technical details of digital marketing. It makes you confident that your brand’s online presence is in the right hands.

Why do you need a website redesign?

Successful Website Redesign


A website redesign can do wonders for your online presence. It allows you to improve your site’s aesthetics and functionality. Carefully planned and implemented website redesign can also improve your brand’s online visibility, and increase your leads, traffic, and ROI. This is why it is essential that you get a website maintenance package that best suits your site needs.

What makes a website redesign successful?

Various strategies can be implemented to secure the success of your website redesign. Read on the five key strategies that you must employ for your site.

      1.       Continue SEO campaigns

Although website redesign typically requires a downtime period, it is still important that you continue with your SEO campaigns. Make extra measures to boost your brand’s online ranking. Remember, stopping your SEO campaigns can only equate to greater loss—i.e., reduced traffic, leads, and ranking.

      2.       Balance functionality and aesthetic

Do not sacrifice functionality for aesthetics. Your primary goal should be to cater to your online users. Improve your website’s overall aesthetics but make sure that you do not go overboard with your visual elements. This can only slow down your site speed and affect user experience. All added features must be functional and device responsive.

      3.       Remove faulty site elements

An excellent website maintenance services provider prioritizes the removal of broken site elements during a redesign. Make sure that your provider takes out the unnecessary features that reduce your site speed. This is an excellent way to make room for additional features and improve your site performance.

      4.       Consider the metrics of your original website

Identify the components of your site that need improvement. Examine your site metrics, and consider the data when planning for your website redesign. Remember, your primary goal is to improve your site to provide users a greater online experience.

      5.       Study your analytics

Do not immediately perform drastic changes. Consider your site’s online ranking, leads, and traffic first to come up with better ideas to improve your site. Making radical changes in your site's organization and appearance can turn off long-time visitors and reduce your traffic. 

Website redesign is a process that entails careful planning and execution. Maximize your website maintenance package to avoid committing an error during execution. Follow these tips to guarantee the success of your website redesign.

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