What is Social Media Marketing?

The social media has been a powerful tool in connecting people around the world. To name a few, Facebook, Twitter, Pinterest, and Interest are social media pages that have garnered popularity in the recent years. These social media websites have made communication to people across different countries possible with its messaging feature. Also, sharing photos and videos has been easier and faster as one can create an album that can be shared to anyone. These features in social media networks have brought a great opportunity to different business through social media marketing.

Social Media Optimization

Social media marketing is a strategy of gaining website traffic or popularity through the usage of different social media sites. Through social media marketing, businesses are able to easily connect and interact compared to traditional marketing strategies. To further understand this strategy, here are some interesting facts about social media marketing. 

• Almost a quarter of Internet users around the world have and are active in social media. These pages include Facebook, Twitter, Instagram, LinkedIN, and Pinterest. 

• Among the many social media pages available online, Facebook, Twitter, and Google+ are on the top 3.

• People ages from 18 to 29 have the largest population on these demographics. This age group is the most active since they are most likely the people who are fond of uploading and sharing links online.

• 71% of these users use social media pages through their mobile.

• About 97% of all consumers search for local businesses online. With this percentage, pushing your business to be in social media or even building your own website results to a huge possibility of getting your business known and popular online.

• 1.01 billion people are active in Facebook. These people are use Facebook right on their mobiles.

• According to a recent study, Facebook is still the number one most used website. In the United States, most Americans spend a lot of time using Facebook than any other websites. This is the exact reason why companies want to put up their own pages on Facebook as pages are easily shared by users. 47% of these Americans say that most of their purchases are influenced by Facebook.

• Consumers who get a fast response from companies on social media pages are most likely to recommend the company to their friends. Companies should better their customer service and be prompt in answering queries from consumers.

• Small business that put an extra effort in promoting their business online gets to attract a lot of more customers. About 80% of business showed success because of social media pages.

• Checking the business’ service or products is done online first before actually purchasing it. About 70% of consumers search businesses online and on social media pages to see if products or services are worth the try. 

These facts about social media are very good reasons why business should invest on social media marketing. Social media marketing has been a very great tool in attracting more and more consumers without breaking a sweat. Marketers take advantage of this opportunity to gain more consumers and increase popularity online.