2016 Online Trendsetters: Live Streaming and Social Media

It is official. You can now share live videos on Instagram. Finally joining the live streaming bandwagon, the photo sharing application launched its real-time broadcast feature last November 21. The new option has functions that are similar to Twitter’s Periscope, Facebook Live and Snapchat.  Instagram Live lets users send disappearing comments and private messages. It highlights privacy as the live stream video cannot be saved and can only be viewed for a limited time. The application will also inform the owner when someone replays the broadcast or takes a screenshot. Instagram’s newest feature is currently available only to a select few for testing. The update will be released for public usage in a few weeks.   The photo sharing application is the latest addition to the expanding world of online live broadcasting. Live streaming had slowly been redefining online boundaries in the last decade. 

Optimizing Top Social Networking Sites for Efficient Social Media Marketing

Social media marketing is an online marketing strategy that utilizes social networking sites to promote a business’s products or services. It also helps increase a brand’s visibility and reach a wider audience. Through its various features, a company can monitor user response through likes and shares, analyze demographics and respond to queries and complaints.