What to Include in Your Portfolio

Whether you want to be a freelancer or a full-time web designer, your portfolio plays a vital role in your application as it provides your potential employer an overview of your professional profile and quality of outputs. Merriam-Webster defines a portfolio as “a selection of a student's work [as papers and tests] compiled over time and used for assessing performance or progress” or “a collection of art [as paintings] presented together in a folder.” It is also an effective tool to negotiate your position and expected salary with your future employer.

On that note, having a portfolio can give you leverage in applying for positions that focus on design and layout, such as web designer, graphic designer/artist, layout artist, etc. These positions may lead you to work in lucrative industries: web development company, advertising agency, publishing houses, and more. Thus, it is essential that you come up with an awesome portfolio that showcases your skill and other things that you can offer. Make sure that it creates a good impression on your prospective employers or clients and it highlights how you can accomplish their requirements or provide for their needs (e.g., web design services, book design services, advertising, etc.).

Here are tips on what to include in your portfolio, including some dos and don’ts:

Why Does a Website Needs to Have Google Analytics?

Managing your own business brings a lot of stress. Piles of paperwork, not to mention endless brainstorming ideas on marketing strategies on how to keep you customers patronizing your brand, are exhausting. Every businessman has his or her own fair share on a draining day at work. For businesses which have taken extra step in marketing their business online, monitoring the number of online users visiting the page is important. This will show how effective the advertisement campaigns are. However, with the countless responsibilities one have in running the business, monitoring online activities can be a burden. 

Do I Need a Blog for My Website?

I have been asked once whether building a website for my business has contributed to the success of my business. With no second thoughts, I said yes and with the help of my daughters through their blogs. Honestly, in this age, businesses – whether a small one or a multinational one – should invest in creating a good website.

Five Criteria to Assess the Competency of SEO Companies

Businesses are rapidly shifting to digital advertisements, and web optimization is becoming a fad. With the number of web development companies offering SEO services, how will you assess which company can actually deliver?

The Distinct Characteristics of Augmented Reality and Virtual Reality

Numerous augmented reality (AR) and virtual reality (VR) applications have made their debut in 2016.  Many tech authorities predict their undeniable rise next year as many industry giants race to develop their versions of these platforms. Experts also believe that AR and VR will impact not just the gaming industry but also the Internet landscape as a whole.

SEO companies and other optimization organizations might soon need to update their online practices according to the latest developments in AR and VR. Their potential as mass communication devices may secure their spot as an SEO services staple in the near future.

However, despite their escalating popularity as gaming instruments and application channels, many are still unaware of the various distinctions of these two channels. To fully understand their differences, let us find out the characteristics of AR and VR.

Augmented Reality

The year 2016’s Pokemon Go mobile game, which sparked a worldwide craze, utilized AR. The application integrated virtual pocket monsters into the real world and allowed users to interact them through their gadgets.