How To Know If your SEO company is Helping or Ruining Your Online Business?

What makes business successful with their online success is effective SEO or search engine optimization. Many entrepreneurs from startups to established companies make it a priority that their SEO works best in keeping their traffic up with the help of specialists from SEO companies or doing it on their own.

Not knowing what SEO and how it works puts your company in great jeopardy. Though modern SEO has become much easier to understand and manage, a lot still prefer to trust SEO companies to do SEO for them. Outsourcing SEO is a bright option; however, are you sure that your SEO company is helping you boost your traffic or pushing you deeper in the World Wide Web?

Image Source

To know if your SEO company is on the right track, evaluate their performance. Getting organic traffic takes time. Your SEO company will provide reports on the performance. Even though they send reports, you can still personally monitor SEO campaigns through Google Analytics or Google Webmaster tools. The good thing about these two is that they alert the website owner if there are any problems with the website. For example, crawling problems are easily detected and an email is sent to the website to alert them with this problem.

Backlinks are crucial to any website. Some websites are penalized by Google because of poor backlinks. Low backlinks can create a huge mess with your traffic that might end up as a disaster to your online campaigns. When your SEO companies build poor quality backlinks, they have the tendency to provide you a partial report on this. Who wants bad backlinks anyway? A backlink is considered poor when it is: (1) a link from a website with bad online reputation, (2) a link from websites that have very poor content, (3) links from social media pages that are not very active, (4) and links from adult or pornographic sites. Good backlinks are those (1) links from relevant sources that are trusted by Google, (2) links from websites that have high quality content, and (3) links that send traffic.  Again, you can monitor these through a monitor backlinks page that is connected with your Google Analytics. When your website gains and loses links, a report is sent to your email right away. Further, a weekly report is sent to your email updating you with the ranking of your website’s keywords as well as the performance of your SEO campaigns.

How can you be sure with your SEO company? Here are a few points to consider.

• Work with an SEO company that has been in the industry for many years. This proves that they work with professionalism and integrity ensuring their client’s satisfaction.
• Ask friends for any recommendations. People who have used SEO companies will always have a word to say about the company they have worked together.
• Find an SEO company who constantly communicates and is transparent with their work. Good working relationship starts when each party is open to making a good plan for a project. Both parties should know what they want and create the best strategy for the website. 

SEO companies are good at boosting traffic, yet some of them can be a danger to your online campaigns. Choosing one is crucial as your online success depends a lot with your decision.