How To Know If your SEO company is Helping or Ruining Your Online Business?

What makes business successful with their online success is effective SEO or search engine optimization. Many entrepreneurs from startups to established companies make it a priority that their SEO works best in keeping their traffic up with the help of specialists from SEO companies or doing it on their own.

Not knowing what SEO and how it works puts your company in great jeopardy. Though modern SEO has become much easier to understand and manage, a lot still prefer to trust SEO companies to do SEO for them. Outsourcing SEO is a bright option; however, are you sure that your SEO company is helping you boost your traffic or pushing you deeper in the World Wide Web?

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Why is Content Important in SEO?

Unlike humans, web crawlers do not understand language, grammar and sentence construction in a website. They do not read and interpret information like humans even though they are very modern and sophisticated. However, through SEO or search engine optimization, search engine robots understand and make it easier for both the user to use the World Wide Web. SEO is the tool that helps web crawlers understands a web page. 

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Bombarding a website with keywords is possible; however, it does not really push your website to get ranked. Too much usage of keywords leads to irrelevant information found in your content. The purpose of SEO is to create a content that will make visitors stay and read what you have to offer. It is through here that you build trust and your reputation online. More than products and services, a website’s content is the crucial part. This is what interests the visitors; this is what pulls them to reading your website. 

Why Do You Need a Press Release for your Business?

Publicity is a simple yet powerful tool in increasing a brand’s name visibility and popularity in the market. It aims to inform and attract target customers about the products and services a certain company is offering. Together with different marketing strategy to boost a brand’s name existence, businesses also needs press release. What is a press release? 

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The Pros and Cons of Online Shopping and E-Commerce Sites

The emergence of the Internet has brought a lot of convenience to mankind. It has simply become a tool that helps man accomplish things easily. For example, students use the Internet to search for information online for their research instead of spending hours in the library. Families living far from one another can simply send an email or chat online compared to waiting for weeks sending letters via snail mail. There are endless possibilities one can do with the Internet, and of these is the usage of e-commerce particularly online shopping. 

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How important it is to Run a PPC Campaign? How Does it Support SEO Link Building Efforts?

Running a PPC campaign can have detrimental effects once you are not sure of what your goal is. A PPC campaign can be pretty costly; hence, planning carefully on the strategy should be well thought of. Without a set goal, a PPC campaign can ruin your brand; hence, wasting your money for absolutely nothing.

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5 Important Statistics about Website Design in 2015

Website design creates an impression of the company's brand. Businesses are very careful in choosing a website design as this is an important factor as it has to match with your brand. The success of the website is influenced by the design as it plays a huge role in attracting people into your website. 

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Facts About the Importance of User Experience and Web Design

Check out the following statistics showcasing the relationship between user experience and web design.

Web Design & User Experience

10 Factors to Keep in Mind When it Comes to Social Media Marketing

Keeping the brand name popular and return of investments high – these are two things marketers have always prioritized to keep their brand name above the competition. Traditional marketing has already proven its credibility in the market; however, because of tough competition among different companies, marketers have now seen a great opportunity in reaching consumers in a much easier way through social media marketing. 

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The Ultimate Guide to Instagram Marketing (REPOST)

View a SlideShare presentation below to learn the most effective ways in using Instagram as part of your digital marketing campaigns:

The Ultimate Guide To Instagram Marketing from Ross Simmonds

How Important it is to Have the Social Media Pages linked on the Website?

The role of social media has created a big influence today. It is for a fact that a lot of people are using social media networks not only for networking friends but also checking on the latest news on current events, fashion, and a lot more. With the existing popular social media networks such as Facebook, Twitter, Instagram, Tumblr and Pinterest, everyone around the world is connected and kept up-to-date with the latest. Further, this opportunity of using social media networks has resulted to a great advantage to many website owners. Recently, more and more websites have been linking social media pages to their websites that have truly remarkable results.

How to Assess if a Website is Responsive?

Many people nowadays have access to the Internet – whether on desktop or to their handy mobile devices. Further, the amount of people using the Internet has definitely in the past years because of the availability of Internet connection on smartphones and tablets. Since most people are glued to using their smartphones, websites should be made in a way that they are mobile-friendly such as its design and navigation.

 

There are some instances wherein a website is not fully loaded onto one’s mobile device. This is can be a problem since people can be impatient and a website might possibly lose its customers or prospective clients. Hence, it is best to have a responsive website. What do we mean with a responsive website?

A responsive web design has a design that aims to give its user easy navigation within its website. This means that a particular website can easily be loaded, buttons are functioning well, and there are no glitches when exploring the website whether the user uses a desktop computer, a smartphone or a tablet. How can you check if a particular website is responsive?

Checking the responsiveness of a website is very easy. Using your desktop or laptop computer, key in the website on the navigation bar. Once it is loaded, check if the buttons or the links on the website are working. If it leads you to another page without any glitches, then you can say that everything is running well. Now, get a smartphone or a tablet. Open the same website and check whether the design fits or runs smoothly on your mobile. You will know that a website is unresponsive if (1) it does not load on your screen, (2) links are not working, (3) scrolling or panning is not smooth or not even possible, and (4) the content of the website could be different from the ones you checked on a desktop version.

The Web Design & Development Process: What Should I Know?

It is amusing to find websites that are very dynamic, colorful and engaging. People are attracted to this kind of websites and prefer to stay longer and explore more on what this website has to offer. Some websites are very minimalistic. It could be one way of representing their brand name or a marketing strategy to lure people’s curiosity into knowing the company name.

Building a website is like solving a puzzle. It is composed of different pieces that should work together for a beautiful image to come out. It takes time complete and even needs a few people to help put things together. Designing a website and its developmental process take quite a number of steps. They might sound complicated but we will make things easier for you. This will make you understand how website design and development works. 

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How Important it is to Have the Best Person in Maintaining Your Corporate Website?

A business’ success depends not only with the dedication one has in running the company but also the marketing strategies that are well-planned. It is important for any entrepreneur to think of business strategies that will help their company known and popular among their target customers. With the competition on the market today, coming up with the best strategy should always be considered. For most businesses, one strategy in gaining more popularity among the public is building a website.

What Should You Look for When Finding the Best Web Designer in the Philippines?

What kind of look would you like for your website? Are you planning to stay simple or something fancy?

Many individuals who do business look for different ways to have their business known to many people. Some put a lot of money on having them advertised on television at prime time. Others take advantage of social media networks such as Facebook as they post pictures of their products or services and get a lot of "LIKE" online. It is amazing how the marketing trend have changed over the years through the influence of the Internet. 

Is SEO a Helpful Investment to Businesses?

The competition among businesses in the world today is tough and cut-throat. Different institutions vie to be on top among others. Different marketing strategies are totally planned out to be the best among others. One marketing tool that has helped a lot of businesses become successful is through utilizing the internet.

A huge percentage of the world’s population has access to the internet. People are online checking out what is new and what is trendy. The existence of different social media platforms such as Facebook, Instagram and Twitter has made way to reach a wider target audience for companies to promote their products and services. Taking advantage with this kind of technology, many of these companies choose to build their own websites.

The Perks of Having a Social Media Presence

Almost everyone in the planet has heard or even owns a Facebook or Twitter account. These two social media networks are very popular nowadays as people use these to meet other people, get connected with friends overseas and communicate through its chat options. Because of the popularity of these social media networks, businesses have taken advantage of advertising their products and services of little or no charge at all.

SEO Outsourcing in the Philippines: Yay or Nay

A lot of businesses have started operating in the country. Whether you are a starting business or a business in expansion, getting a good number of clients or customers is a priority. To make businesses’ known, entrepreneurs have to think of marketing strategies to advertise their products or services. Here in the Philippines, entrepreneurs start off selling their company through different social media websites such as Facebook, Twitter or Instagram. Utilizing these social media platforms is very convenient, easy to use and most importantly, popular to many people. For those who have money to invest, they built websites to make their products and services more available online. Further, these businesses invest more on SEO or search engine optimization. What is SEO?

Top Three Reasons Why Businesses Need to Have a Website

Doing business is not as simple as you think. For starters, one has to have a lot of money to invest on what product or service to offer, place for the business, permits, employees and many more. Starting a business is a huge risk for many entrepreneurs; however, once the business gets running and money starts pouring in, entrepreneurs are able to breathe as their effort on both time and money are slowly paying off. Successful businesses have to maintain this good status and continue thinking of ways they can attract more clients or customers. One best thing to do is building a website. 

Things to Consider When Choosing the Best SEO Company

Advertising has made a great influence to people’s lifestyle. Consumers buy products and use services that are endorsed by famous people in the entertainment industry or even in politics. The credibility of these “celebrities” stirs the people’s interest in purchasing and using the product. Using this concept of advertising, web pages use the same strategy. Web developers make sure that their websites are immediately visible when searched online. This is where SEO or search engine optimization comes in. What is SEO?

Search engine optimization (SEO) simple makes your websites visible in a search engine’s result page. This is important for companies that are running their marketing campaigns online. Since SEO is a crucial part in a webpage’s success, searching for the right SEO company should be done well. Here is a list of things to consider when looking for the best SEO company for your business. 

Internet Marketing in the Philippines’ Trends in 2015

The media is the most effective strategy in making a particular product or service known to clients and consumers. Marketing a product is a challenge as the competition in the field of business has been tight and cut throat. Through the years, marketing strategies have changed and developed. Some have been very effective, yet some have caused disaster to some companies. In the year 2015, what could be the marketing trend in the Philippines?