How important it is to Run a PPC Campaign? How Does it Support SEO Link Building Efforts?

Running a PPC campaign can have detrimental effects once you are not sure of what your goal is. A PPC campaign can be pretty costly; hence, planning carefully on the strategy should be well thought of. Without a set goal, a PPC campaign can ruin your brand; hence, wasting your money for absolutely nothing.

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When running a PPC campaign, setting your goal is the priority. Will it be to increase sales or brand awareness? Knowing what you want from your ads will lead you to the right path. Money matters a lot. You will be paying with the number of clicks your website gets. Before deciding on a PPC campaign, make sure you have all the money that you need. PPC campaigns run on keywords. Create a list of keywords that you are to use on your PPC campaign. People use a variety of queries when looking for services or products online, so select those that are commonly used and have enough search volume. Bid on these keywords depending on your weekly or monthly budget.

Running a PPC campaigns is important as it gives your website the boost it needs for increase brand visibility. Let’s say that PPC campaigns give your website a head start among your competitors. Here are reasons why you should run a PPC campaign.

· Results are quick.

· Though it is not cheap, PPC campaigns have different options depending on one’s budget. Usually, it is based on the keywords to be used.

· PPC is a good marketing channel to attract target customers to new products and services.

· ROI or return on investments is easier and quicker to monitor.

PPC campaigns can especially work best with search engine optimization’s link building. Different links are connected to one’s website. These links aim to lead target customers and clients to the website to increase traffic. PPC supports SEO link building as it can easily direct people to different keywords that are linked to the website’s content.

One kind of PPC campaign is the use of banner advertising. Banner ads are image-based aiming to promote a brand. It helps attracts prospect clients to visit the advertiser’s website. Noticed the rectangular ads that are flashed when watching a Youtube video? These are perfect examples of banner advertising. Once you click this banner, it will lead you right into the advertiser’s website. This is a paid advertisement that comes in three different methods. It could be a cost per impression as payment is done for every website visitor that notices the ad. There is also pay per click option where payment is done every time a visitor clicks the ad. Finally, a cost per action option where payment is made once a visitor clicks the ad, and completes a task in your website such as singing up or doing a purchase.

A good PPC campaign depends wholly on the plan before everything is put into action. Budget and keywords are key elements that determine the success of the campaign.