Why Social Media Optimization is Important to your Website

To increase the awareness of your brand, product, service or event, you need to increase the use of social media outlets and communities to generate viral publicity. This is what we call social media optimization (SMO). Social media optimization uses RSS feeds, bookmarking sites, social news, as well as social media sites and video and blogging sites. Social media optimization is similar to search engine optimization (SEO) in that the goal is to increase the traffic visibility of your web site.

Social media optimization is important to your website because it helps connect all of your social media accounts in a coherent, consistently branded network that points your potential customers where you want them to go.


Spending as little as 6 hours a week in order to increase your brand’s recognition, traffic, and sales with little no cost is what gives SMO its advantage in online marketing. Social networks are now a substantial part of every marketing strategy. The importance of using social media is so huge that anyone not implementing this cost-effective resource is missing out on an integral and phenomenal marketing opportunity.

According to a study done by Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but only 85% of participants aren’t sure which tools are appropriate to use. Knowing the advantages of using SMO to market your business must be given attention too.

SMO as one of the most cost-efficient digital marketing tool used to syndicate content and increase your business’ visibility, has gained its reputation. Implementation of social media strategy to greatly increase your brand recognition helps in engaging with a broad audience of online consumers.

By marketing on SMO, you can effectively open your business to a wider variety of versatile consumers all over the world. SMO increases brand awareness. Each post in social media that is shared is an opportunity to be introduced to a new network of individuals, which can later become potential customers. The more people who know about your business, the better chance of your success.