Importance of Visuals on Social Media to Get Users' Attention

Nowadays, social media optimization has become a vital ingredient for businesses to be introduced in the market. Further, the importance of choosing good visuals to attract more audience online has been a priority to spark interest from the public. It is not surprising why visual platforms like Instagram and Pinterest have gained more users in the recent years as presenting images have been a good strategy in increasing brand awareness.

To grab someone’s attention, you have got to look good, unique, and fresh. A photograph can stir emotions from viewers – photos can make them happy, sad, and even upset. Whatever emotion you have caused, you are successful in getting their attention through a simple image.

Images on social media can create a story or bring a message to the viewers. Whether images are taken by a professional or something candid, audience engage with a business when they are feel welcomed with your content in your social media. With this, more and more people put up photos as they realized the following things that make visuals important in social media.

1. Visuals actually sell your product. When you sell something, as much as possible, you want to describe every bit of it. Say for example, you are selling bags online. The best thing is to upload a picture of the bag, in every angle you think is important. Then, add content that will provide details to your product.



2. Images take your audience behind the cam. Your social media can feature events hosted by your business. Upload images on what happens behind the cam – from the preparation to the event itself. This makes your audience feel that you want them to be a part of you, not only as a client but also as a friend.



3. Images can promote your regular customers. Post a picture of your happy client. This will add up to your authority being a legitimate business. Upload pictures of your clients who have something good to say about your services.



4. Images can serve as announcements to special events. Launching a new line of products? Tease your customers with what to expect from your new product by uploading teaser pics or videos. You are targeting their emotion of excitement by doing this.



5. Take a video of yourself introducing your company. Pictures can be starters but what makes them more interested is to know who you are by telling something about yourself. Also, include in the video how your business is different from others.



6. Use videos as an instructional guide about your products and services. This will drive people on your account as they get interested on how to make use of your products.



7. Make use of videos as a source of knowledge. Create video clips or post clips from the Internet related to your business.



8. Take advantage of videos to shoot testimonials from your clients. A happy testimonial assures consumers that you are to satisfy their needs.



9. Images can also become a place for your customers to interact. Post a photo and ask people on what they think about your product.



10. Images are important as most people prefer pictures over written content. They know the product better when they see it than the product being described in words.

With the power of visuals in social media optimization, it is easy to get your target audience engaged with your product. Choose images well and make sure it is appropriate to the message you are sending.