SMO and SEO: The Dynamic Duo of Digital Marketing

Digital marketing has truly taken the business world by storm.  Gone are the days when mass media conglomerates monopolized large-scale advertisement services. While most corporations still prefer placing ads on print, radio and television, more companies are now turning to smart digital optimization—and they have substantial reasons to do so.

Digital marketing is a cost-efficient way of executing an enterprise’s promotional and sales efforts. By utilizing various web assets such as social networking sites and search engines, companies can reach out to potential customers and loyal patrons alike. However, it is not as easy as it sounds.

                                                                                           

The concept of traditional marketing, “the more popular a brand is, the more customers it can attract,” also applies to digital marketing. Hence, businesses must utilize today’s dynamic duo to achieve a productive campaign.   

Social Media Optimization

2016 Online Trendsetters: Live Streaming and Social Media

It is official. You can now share live videos on Instagram. Finally joining the live streaming bandwagon, the photo sharing application launched its real-time broadcast feature last November 21. The new option has functions that are similar to Twitter’s Periscope, Facebook Live and Snapchat.  Instagram Live lets users send disappearing comments and private messages. It highlights privacy as the live stream video cannot be saved and can only be viewed for a limited time. The application will also inform the owner when someone replays the broadcast or takes a screenshot. Instagram’s newest feature is currently available only to a select few for testing. The update will be released for public usage in a few weeks.   The photo sharing application is the latest addition to the expanding world of online live broadcasting. Live streaming had slowly been redefining online boundaries in the last decade. 

Importance of Visuals on Social Media to Get Users' Attention

Nowadays, social media optimization has become a vital ingredient for businesses to be introduced in the market. Further, the importance of choosing good visuals to attract more audience online has been a priority to spark interest from the public. It is not surprising why visual platforms like Instagram and Pinterest have gained more users in the recent years as presenting images have been a good strategy in increasing brand awareness.

Social Media Optimization - Difference between Pinterest and Instagram

With our lives greatly influenced by social media optimization, people are very much familiar with the different social media platforms. Two of these have been gaining popularity – Pinterest and Instagram.

These social media platforms allow anyone to upload pictures for others to see. Pinterest and Instagram are considered visual platforms as users upload different images that are not only to amuse people but also used as a marketing tool. Though both are similar as they feature photos, there are a number of differences between them.