Creating video blogs or informational videos on Youtube and
other video promotion sites bring people to know more about you and your brand
name. Large companies commonly use videos to introduce new products or
advertise their existing products to attract more viewers to turn into
potential clients into purchasing their SEO products or SEO services. However,
with millions of videos online and thousands of competitors, how can you boost
your audience in these video promotion sites?
- Optimize your channel
The best way of getting discovered in
Youtube is having your channel optimized. Remember that Youtube’s search
rankings consider the authority of the website through the channel’s number of
views, its video’s views and the number of subscribers. If you are still a
starting to build your name in this video promotional websites, getting these
may take some time; however, there are a number of ways to help you optimize
your channel.
First, create a channel title that will
easily tell your audience what your channel is all about. Another thing to do
is to come up with a channel description containing relevant keywords. These
keywords describes what your viewers are to expect from the channel. Finally,
always have the channel link included on your website, blogs or social media optimization accounts to let people know that such video channel exists and is
worth visiting.
- Identify what you want with your channel
Usually, there are two types of video
content – entertainment and information. In creating entertaining videos, make
sure that the first few seconds can already grab people’s attention. A good
story behind a video makes it more interesting. Yet, videos should not be too
long or else your viewer will skip into another video. For informative videos, topics
should be chosen carefully. The first few minutes of the video is a deciding
factor whether the video is relevant for them or not. So, it is crucial to
understand what your audience needs, come up with a step-by-step tutorial and
keep it long enough for the audience’s questions answered.
- Use annotations
Annotations are small notes on videos. You
can use these to have people subscribe to your channel, to lead your audience
to your website or blog, or even link them to other videos which are relevant
to the one they have just viewed.
Once your channel has been optimized and
videos have been uploaded, it is time to for the videos to get the traffic and
views that they need. To optimize your video, the title should be brief, yet
keywords are included. This will make it easier to find your videos. The
description of the video should be as persuading as possible as this will help
the audience in making a decision whether to click on your video or not.
Finally, make sure video thumbnails are clear as well.
- Link your channel to other social media networks
Everyone has a social media account on
Facebook or Twitter. Make it easy for the audience to share your videos in
these social media accounts. Most successful video channels have their own
social media account where people can easily share the videos making them go
“viral” online.
Because video channels are both informative and entertaining, different kinds of audiences are hooked with them. Optimize your videos to gain more viewers and make sure to have videos relevant to the viewer's needs.
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