Cinemagraph: The New Face of Static

Kevin Burg and Jamie Beck designed the cinemagraph in 2011. Since then, it gave digital imagery a new face. Cinemagraphs are micro-videos that are programmed to loop infinitely using HTML code. It is a mix of static images and moving elements that emphasize details or tell a story.

In Mystech Dynamics Inc., we keep things flowing. We conduct training and perform continuous research to ensure that our services are up-to-date. Likewise, we have an excellent graphics design team that turn ordinary images into captivating ones.  

Making Photos Come to Life

Information is difficult to digest particularly if it is in text form. According to Brain Rules by John Medina, vision undermines all other senses. More importantly, images help retain 65 percent of information. Meanwhile, the 2016 Social Media Marketing Industry Report titled “How Marketers are Using Social Media to Grow their Business” shows that 74 percent of social media marketers use visual assets to improve their campaign. Furthermore, 37 percent of them indicate that the most valuable site content is visuals.

Versatile

Cinemagraphs are versatile. They can be posted in the social media, attached to emails, used in digital projections, among others. It also gives you the freedom to choose the details you want to emphasize. Among the big companies that use cinemagraphs for their campaign are Netflix and water.org.

Cost-effective

Creating cinemagraphs entail low production cost. Furthermore, they are easier to produce compared to commercial videos. You only have to invest in a passionate and knowledgeable graphic designer that always explores new ways to improve the craft.

Audience Impact

Cinemagraphs tell stories that increase audience hype. Moving elements delight viewers in a way that still images and long videos cannot. For instance, they are short and crisp. They tell a thousand words in just one glance, cutting across a wider audience and sprouting creativity.

Are you wondering how you can set your company apart from your competitors? What greater way than to package images and videos altogether, right?

Our web team produces on-point and captivating outputs. Set aside dull images and costly videos. Market your next campaign using cinemagraph.