It is imperative to entrust your brand’s online ventures to a tried and tested online marketing company that knows how to obtain and carefully handles big data. Hire an online marketing company that strategically uses the volume of information generated to up your brand’s online visibility.
Big Data
The IBM reports that there are over 2.7 zettabytes of data that exist in the
digital world. Big data has three categories.
·
Structured data refers to highly organized information that is
typically found in databases, data warehouses, and enterprise solutions.
Google, for one, is a source of big data.
·
Unstructured data, on the other hand, refers to raw data
generated from applications on the internet. It was not processed into richer
and meaningful format.
· Semi-structured data is where those as mentioned earlier -
structured and unstructured data - meet. Examples of this are social media and
user-generated data.
Big Data in SEO
A credible digital marketing company utilizes big data to improveon web marketing content as they are also considered quantifiable entities.
·
Turning
content into data helps search engines quickly analyze information and deliver
contents relevant to the online user’s query.
· Big
data makes it easier to for a digital marketing company
to identify pertinent information necessary to improve their online
visibility. This is possible by looking for the types of data users typically
search on the internet.
·
Big
data can also allow SEO companies to track and analyze keywords and backlinks;
identify on-page optimization strategies, and other essential areas of SEO
including local SEO, mobile optimization, and content marketing.
·
It
also increases access to the infrastructure needed to analyze large data sets.
Big data will determine
the future of the digital marketing world. This is the reason it is important
to secure online marketing company services that
prioritize and makes greater use of big data available at hand.
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