Do you want to determine if your chosen SEO company can guarantee improvement in your digital marketing ventures? Find out if they know the essentials of Google’s algorithms.
What is a Google Algorithm?
Google, the most widely used search engine in the world, uses an algorithm called PageRank (PR) to rank websites by assessing their significance and relevance to search queries. Google often updates its algorithms to sift through information better and guarantee the reliability of its search results.
A competitive search engine marketing company should be familiar with all the developments of these algorithms. Here are some of the algorithms that any SEO company worth its salt should know.
Panda Algorithm
Launched in 2011, the Panda algorithm prevents low-quality content from ranking high. It is dedicated to reduce the rank of poor-quality websites and deliver useful and relevant results to web users. Panda algorithm updates have been known to demolish and rebuild SEO practices overnight.
Penguin Algorithm
Launched in 2012, the Penguin algorithm identifies and penalizes spam websites. These include sites that generate a huge amount of spam content and sites that buy links solely to further their ranking.
Hummingbird Algorithms
Launched in 2013, the Hummingbird algorithm concentrates on the individual and overall meaning of a user’s search query to provide the most relevant results possible.
Top Heavy Algorithm
Launched in 2012, the Top Heavy algorithm targets websites that host “top heavy” or overbearing advertisements – especially those that are located at the top of their web pages. It penalizes offenders and reduces their search engine ranking.
Pirate Algorithm
Launched in 2012, the Pirate algorithm pinpoints websites that have copyright infringement violations – as documented in Google’s DMCA system – and restricts them from acquiring a high search engine ranking.
Fred Algorithm
Launched in 2017, the Fred algorithm seeks out ROI—oriented web pages that have poor content and keeps them from ranking high. Though the procedures are yet to be released, it will also address the various penalties specified in Google’s webmaster’s guidelines.
Avail the services of a search engine marketing company that takes measures to keep its SEO specialists up-to-date with the latest algorithms. Empower your brand’s digital authority with Mystech Dynamics Inc.
We are seo service providers that utilize a number of tactics to improve a website's rank in search results and are used by businesses in a variety of industries.
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