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Jan 30, 2017
Jan 9, 2017
SMO and SEO: The Dynamic Duo of Digital Marketing
Digital
marketing has truly taken the business world by storm. Gone are the days when mass media
conglomerates monopolized large-scale advertisement services. While most corporations
still prefer placing ads on print, radio and television, more companies are now
turning to smart digital optimization—and they have substantial reasons to do
so.
Digital
marketing is a cost-efficient way of executing an enterprise’s promotional and
sales efforts. By utilizing various web assets such as social networking sites
and search engines, companies can reach out to potential customers and loyal
patrons alike. However, it is not as easy as it sounds.
The
concept of traditional marketing, “the more popular a brand is, the more
customers it can attract,” also applies to digital marketing. Hence, businesses
must utilize today’s dynamic duo to achieve a productive campaign.
Social Media Optimization
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