The emergence of the Internet has brought a lot of convenience to mankind. It has simply become a tool that helps man accomplish things easily. For example, students use the Internet to search for information online for their research instead of spending hours in the library. Families living far from one another can simply send an email or chat online compared to waiting for weeks sending letters via snail mail. There are endless possibilities one can do with the Internet, and of these is the usage of e-commerce particularly online shopping.
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Online shopping has been patronized by quite a lot of people for quite some time now. Because of this, the increase of e-commerce has become evident with thousands of businesses starting online. This is because of the quick and little investment they have to put into it. Not all shoppers online immediately purchase an item they look for. They make sure that the business is legitimate and provide quality products and services. Since a lot of entrepreneurs and shoppers are into online shopping, what could be the advantages and disadvantages of online shopping and e-commerce?
Online Shopping/E-Commerce Sites: Pros
· Cost-efficient
Entrepreneurs start their business online because all they have to invest in is having a good website and optimize it. Finding a good web developer is a must though. With a pool of people working to make your website, it is easier to update the website and maintain the content. Website maintenance is important to make sure orders are received on time. This will increase customer satisfaction.
· A wide array of choices
It is for a fact that not all products online are available in the shops. Consumers always look for products that are not displayed online. The more available products online, the more people will trust an online store.
· Shopping at your fingertips
Consumers want to shop online because they do not have to leave their homes. With a few clicks, shoppers can choose what they want and have it delivered or picked up in the store. E-commerce is best especially on holidays like Christmas where malls are jam-packed with people.
Online Shopping/E-Commerce Sites: Cons
· Getting traffic
Gaining traffic is difficult most especially if an entrepreneur is still starting a business. Entrepreneurs can always have a pay-per-click campaign; however, this can cost quite some money. Hiring a professional digital marketing company that provides web development and search optimization (SEO) services is the answer as they can create lots of strategies and techniques that can save businessmen some money.
· Difficulty in gaining customers’ trust
Consumers trust established names or sites that they are referred to. They patronize names that they know and which have proven their worth overtime. Consumers want to know that they are investing on something legit before spending their money.
· Security issues
Since most payments are done via credit card, security on one’s personal information is a huge issue. Recently, there has been news of identity theft on credit card users. To avoid this problem, it is best for people doing e-commerce to trust on established websites and for online shop owners to have a good security on keeping client’s personal information.
With a lot of competitors online, it is best for entrepreneurs to optimize their websites and provide their consumers a strong security for their own safety.
Online Shopping/E-Commerce Sites: Pros
· Cost-efficient
Entrepreneurs start their business online because all they have to invest in is having a good website and optimize it. Finding a good web developer is a must though. With a pool of people working to make your website, it is easier to update the website and maintain the content. Website maintenance is important to make sure orders are received on time. This will increase customer satisfaction.
· A wide array of choices
It is for a fact that not all products online are available in the shops. Consumers always look for products that are not displayed online. The more available products online, the more people will trust an online store.
· Shopping at your fingertips
Consumers want to shop online because they do not have to leave their homes. With a few clicks, shoppers can choose what they want and have it delivered or picked up in the store. E-commerce is best especially on holidays like Christmas where malls are jam-packed with people.
Online Shopping/E-Commerce Sites: Cons
· Getting traffic
Gaining traffic is difficult most especially if an entrepreneur is still starting a business. Entrepreneurs can always have a pay-per-click campaign; however, this can cost quite some money. Hiring a professional digital marketing company that provides web development and search optimization (SEO) services is the answer as they can create lots of strategies and techniques that can save businessmen some money.
· Difficulty in gaining customers’ trust
Consumers trust established names or sites that they are referred to. They patronize names that they know and which have proven their worth overtime. Consumers want to know that they are investing on something legit before spending their money.
· Security issues
Since most payments are done via credit card, security on one’s personal information is a huge issue. Recently, there has been news of identity theft on credit card users. To avoid this problem, it is best for people doing e-commerce to trust on established websites and for online shop owners to have a good security on keeping client’s personal information.
With a lot of competitors online, it is best for entrepreneurs to optimize their websites and provide their consumers a strong security for their own safety.
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