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Jan 9, 2017

SMO and SEO: The Dynamic Duo of Digital Marketing

Digital marketing has truly taken the business world by storm.  Gone are the days when mass media conglomerates monopolized large-scale advertisement services. While most corporations still prefer placing ads on print, radio and television, more companies are now turning to smart digital optimization—and they have substantial reasons to do so.

Digital marketing is a cost-efficient way of executing an enterprise’s promotional and sales efforts. By utilizing various web assets such as social networking sites and search engines, companies can reach out to potential customers and loyal patrons alike. However, it is not as easy as it sounds.
The concept of traditional marketing, “the more popular a brand is, the more customers it can attract,” also applies to digital marketing. Hence, businesses must utilize today’s dynamic duo to achieve a productive campaign.   

Social Media Optimization