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Jul 7, 2016

Why should we use hashtag in social media marketing?

It is very common nowadays to see a hashtag on social media optimization. Hashtags are literally a group of words that follows the #s sign. Many of social media account users use hashtags all the time, but little do they know that these hashtags are actually metadata tags in social media management. In other words, the constant use of hashtags has been a helpful tool in marketing a certain company, product, service and even campaigns.


The power of hashtags has brought brands or names in the World Wide Web. With hashtags, they have made it possible for information to spread quickly as it made online searches faster. Undeniably, hashtags are good for marketing purposes. It promotes the product, gives it more exposure, and help people find you easily online. Reaching the target audience has become accessible as well.

Hashtags are best use in social media marketing, particularly in the following:

  • Brand awareness 
Creating a unique brand hashtag is great for any business. However, because of the competition online, you have to do research whether a particular hashtag is already in use by other competitors. For a successful hashtag, make it short and easy to spell out. Customers can easily remember using your hashtag once they patronize your product. For example, you have a restaurant names STILE. You serve good food and fine service. You can use the hashtag #eatingwithSTILE to promote your restaurant. Once a person uses this on his Instagram, you will be able to find authentic photos of people enjoying your food. It will be easier to communicate with your customers through this unique hashtag.

  • Product Campaigns
Having a promo? Use hashtags to spread the word. However, make sure that these hashtag has never been used in any social media networks. Using hashtags generate more participation and awareness from your target audience. Also, make sure that you monitor your hashtags as it may be used for negative feedback from your customers.

  • Content
These are common hashtags used not to promote any product, service, or brand. These are simple hashtags that may seem not to gain anything but actually important to many marketers. For example, you went to a burger joint and had a burger for lunch. Then, you took a photo of your burger, posted it on Instagram or Facebook with a hashtag #burger #lunch. These hashtags can be used by marketers to study their demographics.

Social media management involves looking at hashtags as powerful marketing tool to increase awareness to a newly launch product or campaign that needs engagement from many people. However, it is important to any social media manager to always check on posts that go together with these hashtags. Some people use hashtags to vent their frustration and disappointment with a product or service. This can put the brand name in a bad light. What they have to do is to immediately communicate to the customer and find ways to help them with their needs.

Hashtags are powerful since they bring people together with just a simple use of hashtag and words. Making it a part of your marketing strategy can pull your business up on the market.


  1. It would be pretty difficult to imagine today's online marketing without hashtags anymore. Although they are not really commonly used on the biggest social network, they're still a great way of staying on top of content related to particular topics on Twitter on Instagram.
    That being said, I am happy to see you mentioning hashtag monitoring. I am pretty sure every online marketer has a few hashtags he wants to monitor. Tools like, for example, are great for monitoring how many times a hashtag was used, and what are the platforms it's used most frequently on. Tapping into conversations mentioning those hashtags are great marketing opportunities. People using hashtags relevant to your brand are a lot likely to be your target customers. Do not waste potential sales opportunities and engage them in conversations providing valuable insights on whatever the topic of your expertise is. Once they find them helpful, they'll probably keep you in mind next time they're in need of a service like yours.