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Aug 20, 2015

5 Important Statistics about Website Design in 2015

Website design creates an impression of the company's brand. Businesses are very careful in choosing a website design as this is an important factor as it has to match with your brand. The success of the website is influenced by the design as it plays a huge role in attracting people into your website. 

website design

Businesses use websites nowadays to promote their products online. In the age of digital marketing, having your own website is a perfect tool in keeping the competition tight to companies in the same industry. In the year 2015, the world of website design has been more emphasized to be an influential element in making customers stick to your brand name. Here are some important statistics about website design for the year 2015. 

Google is the leading search engine with 64.4 percent market share in January 2015.

  • Comscore

47% of people expect a web page to load in two seconds or less.  
  • Econsultancy
40% of people will choose a different search result if the first is not mobile friendly.
  • Skillcrush
40% of people will leave a website if it takes more than 3 seconds to load.
  • Econsultancy
4 out of 5 consumers shop on smartphones.
  • Comscore

With this given statistics, it is safe to assume the following on creating a website design.
Web designers have to choose designs that will suit Google’s criteria. Since most people use Google as their search engine, there are some criteria to easily gain traffic for your website and for it to be ranked on top search pages.

Clients are quite impatient when it comes to website surfing. Loading problems can be blamed on the poorly designed websites. Some website designs are too loaded with different features that are irrelevant. Make sure that your website design contains useful information the user needs.

Website designs that are not mobile friendly are impossible to be ranked. Google has made it clear that it only ranks websites that can be loaded with no glitches on smartphones and tablets.

People expect to get good service from a website and this includes the speed of its download. Also, users want websites that can be easily navigated without any frozen screen problems. If this happens, users have the tendency to close the website and find a new one in search of what they need online.

More and more people use their smartphones and tablets to surf the Internet. Since mobile internet usage and WiFi zones are pretty accessible to any smartphone users, viewing websites on the mentioned gadgets is much more convenient. Sending a request online, paying bills, shopping for food or clothes, and even doing research is all possible with smartphones. People nowadays only need their smartphones as smartphones’ functionality has the same features as personal computers.

It is also an important reminder to web designers to match the content they use with their design. This will make the website more truthful on the service or business it offers to its customers. The statistics mentioned will help business prioritize features they need to work on their website design. The success of the website depends on how attractive, appealing, relevant, and mobile friendly a website design is planned.

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