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Jul 20, 2017

5 Practices That Can Get You a Google Penalty (Part 2)

Whether your site is the center of your business transactions or simply a channel for your online marketing campaigns, it is vital that you implement monthly website maintenance.

Secure a monthly website maintenance package that guarantees your site’s functionality and relevance. Find a website security services provider that can cater to your company’s upkeep needs and promote your brand’s online authority without acquiring a site penalty.

Google is very strict when it comes to its website assessments. The search engine penalizessites that resort to malicious tactics to draw in traffic and further their ranking. If your website is guilty of bad optimization practices, Google will either mark your posts as spam or stop indexing your website entirely. 

Google Penalty

Do not derail your digital marketing campaigns and transactions. Make sure that your monthly website maintenance practices are free of these penalty-inducing optimization strategies.

      1.    Using automated queries – Generating automated queries without permission from Google is a sure-fire way of getting a penalty. Many businesses use automated queries to find out their website’s search engine ranking. Although this is an excellent way to keep track of your online presence, it directly violates Google’s guidelines and will definitely do more harm than good for your website. 

      2.    Making web pages with malicious behavior – Malicious behavior in web pages take many forms. It could be the installation of files in the user’s computer without their permission; the manipulation of content location, wherein hyperlinks direct the user to an unrelated page; or, even the modification of the user’s search preferences or homepage without their consent. In a nutshell, malicious behavior in web pages is anything that functions in a way other than what the visitor expected.

     3.    Using doorway pages – Doorway pages refer to websites or pages that are developed to rank highly for particular search queries. While this is a brilliant marketing device, it puts users at a disadvantage—something that Google does not allow. Doorway pages can give users search results that direct them to the same destination. They can also take users to intermediate pages that are irrelevant to the target destination. 

      4.    Participating in affiliate programs without contributing – Affiliate websites refer to platforms that showcase product or service descriptions that are used in its respective affiliate networks. Google is very particular when it comes to providing users with valuable content. So, if you are a part of an affiliate program, it is vital that your site contributes relevant and original content to your niche.

      5.    Creating pages with irrelevant keywords – Before Google implemented keyword-centered algorithms, “keyword stuffing”—or the practice of filling pages with keywords to manipulate their rankings—was one of the most widely used optimization strategies. Nowadays, peppering your page with keywords that contribute nothing or are completely unrelated to your content can effectively demote your search engine ranking.

Partner with a website security services provider that knows how to keep your website penalty-free. Avoid sabotaging your online presence by securing competent upkeep and website security services. 

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