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Feb 16, 2017

Why Does a Website Needs to Have Google Analytics?

Managing your own business brings a lot of stress. Piles of paperwork, not to mention endless brainstorming ideas on marketing strategies on how to keep you customers patronizing your brand, are exhausting. Every businessman has his or her own fair share on a draining day at work. For businesses which have taken extra step in marketing their business online, monitoring the number of online users visiting the page is important. This will show how effective the advertisement campaigns are. However, with the countless responsibilities one have in running the business, monitoring online activities can be a burden. 




Businesses that have invested money in putting up their own websites should manage their website’s progress through Google Analytics. It is a free tool that anybody can access – with or without prior knowledge on analyzing data. What it does is record all the data, particularly site visits from online users from any part of the world, and presents it in graphs showing a rise or fall in your website’s traffic. It records site visit and even downloads of file on a particular page. 


Google Analytics is a very helpful tool to any website. Here are some reasons why: 

* With a record on the location of the people checking your website, it is easier to check the largest demographics that are interested with your brand. These visitors are recorded whether they checked your own website or your Facebook page. 

* Google Analytics record which parts of your website people are reading. This traffic resource will make help you optimize this particular page with the help of SEO or search engine optimization specialists. This is a good sign to improve some parts of your website to please more customers. 

* It is important to have people navigate through your website for quite some time. Online users who spend a few seconds on a particular website is a signal that the web page needs improvement such as more interactive pages or more upload of photos. 

* Your website has different pages and the traffic on these pages is recoded. Little traffic on a particular page means improvements should be done such as optimization. The website is composed of different pages and these pages should have an equally shared number of visits. 

* Having Google Analytics keeps your website posted on different changes in Google search algorithm. With this, a website developer can make the necessary adjustments so that the website can maintain its ranking. 

* With the popularity of mobile searches, Google Analytics takes into account the number of people visiting your website through a smartphone. This is a great help to have your websites mobile-friendly. Also, Google gives emphasis that a mobile-friendly website gets ranked than those who are not. 

Google Analytics is free and you can easily make your own account on it. If you are not sure on how to manage a Google Analytics account, SEO specialists are glad to help. Having Google Analytics helps your brand reach its target audience. Google Analytics makes websites suitable to their algorithms and helps in its success. 

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