2016 Online Trendsetters: Live Streaming and Social Media

It is official. You can now share live videos on Instagram. Finally joining the live streaming bandwagon, the photo sharing application launched its real-time broadcast feature last November 21. The new option has functions that are similar to Twitter’s Periscope, Facebook Live and Snapchat.  Instagram Live lets users send disappearing comments and private messages. It highlights privacy as the live stream video cannot be saved and can only be viewed for a limited time. The application will also inform the owner when someone replays the broadcast or takes a screenshot. Instagram’s newest feature is currently available only to a select few for testing. The update will be released for public usage in a few weeks.   The photo sharing application is the latest addition to the expanding world of online live broadcasting. Live streaming had slowly been redefining online boundaries in the last decade. 

Optimizing Top Social Networking Sites for Efficient Social Media Marketing

Social media marketing is an online marketing strategy that utilizes social networking sites to promote a business’s products or services. It also helps increase a brand’s visibility and reach a wider audience. Through its various features, a company can monitor user response through likes and shares, analyze demographics and respond to queries and complaints.

5 Benefits of Social Media Marketing for Your Brand

Once upon a time, social media was just a fleeting trend. It was considered as the wayward youth’s tool for furthering their everyday triviality. However, as social websites gathered over billions of users each year, skeptics were forced to reevaluate their views. Business enterprises worldwide realized its potential and have taken to maximizing these sites as a sales goldmine. Hence, social media marketing was born.  

Web Design Services: Color Palette Guide for Web Designers

Each of the elements of website design, such us spacing, fonts and images, can determine the impressions and, eventually, the actions of visitors in a website. For instance, an image surrounded by a large space would appear more important than an image that has smaller spacing in its surroundings. 

SEO Company versus In-House SEO

Having a business is not an assurance of better revenues. This is particularly true most especially to businesses that invest more on digital marketing. No matter how good or sleek your website looks, it needs to attract a lot of online uses as possible to reach top pages in search engines. Websites need traffic as their fuel to be on top of the competition. This boost in traffic is possible with SEO services or search engine optimization services.

Getting SEO services seem to be a trend nowadays. Small businesses rely on SEO strategies to make their brand name visible online. When looking for SEO services, clients can basically have two options: hire an in-house SEO specialist or a SEO company. What are the differences between the two?

SEO services: How to Boost Your Audience on Youtube and Other Video Promotion Sites?

Creating video blogs or informational videos on Youtube and other video promotion sites bring people to know more about you and your brand name. Large companies commonly use videos to introduce new products or advertise their existing products to attract more viewers to turn into potential clients into purchasing their SEO products or SEO services. However, with millions of videos online and thousands of competitors, how can you boost your audience in these video promotion sites?

How Alarming Is the New Snack Pack of Google For SEO company

The update on Google’s local ranking algorithm has not only brought changes in local search results but also resulted to different reactions from SEO company. Google has changed the face of local search in search results. 

A surprising move has been made by Google making the 7-packs into 3-packs that happened everywhere. This shocking change happened as Google wants their desktop results to appear similar as to is mobile-specific results page. Since mobile usage continues to increase yearly, Google sees that this change is just needed to increase user experience. 

Three Important Characteristics to Consider When Choosing SEO Consultants

In today’s digital world, businesses rely a lot on web traffic and Internet marketing. Reaching your target consumers has made easier with different SEO campaigns that will boost your online presence. If your website continues to disappoint your revenues, then it is time to hire an SEO consultant. 

SEO consultants are trusted experts in boosting a website’sonline presence. However, there are a lot of them who claim to be the best in their field. While some of these SEO consultants are really good at what they do, others are false claims for the sole purpose of luring clients into investing with them. Basically, an SEO consultant should provide professional reviews about your website. It is an overall assessment whether your website totally represents your brand name. Further, an SEO consultant will identify the right strategies to help boost your rankings through different SEO campaigns. These are just basic characteristics of an SEO consultant. Aside from these characteristics, there are three most important things to consider when looking for the best SEO consultant.

5 Social Media Optimization Practices That Boost SEO

Social media optimization (SMO) is subsection of search engine optimization. SMO optimize your company site by advertising through social media sites, online communities, podcasts, message boards, and blog sites. Social media optimization is related to search engine marketing but fidders in several ways. A successful SMO benefits the focus on driving traffic from sources other than search engines. Social media optimization is connected to viral digital marketing. A company’s success relies on the use of networking in social bookmarking, video and photo sharing websites, to name a few.

 

Here are 5 social media optimization practices that boost SEO: 

Why Social Media Optimization is Important to your Website

To increase the awareness of your brand, product, service or event, you need to increase the use of social media outlets and communities to generate viral publicity. This is what we call social media optimization (SMO). Social media optimization uses RSS feeds, bookmarking sites, social news, as well as social media sites and video and blogging sites. Social media optimization is similar to search engine optimization (SEO) in that the goal is to increase the traffic visibility of your web site.

Social media optimization is important to your website because it helps connect all of your social media accounts in a coherent, consistently branded network that points your potential customers where you want them to go.

Understanding the Full Impact of Web Design in your Business

Web Design Services

You may be prepared to open an online retail business. You may have your funds, your planned cash flow, inventory or even a marketing campaign. While it is certainly true that the significant amount of ecommerce growth came from large online retailers, there are still many small retailers selling items on ecommerce solutions or digital marketplaces. 

Small retailers rely mostly on word-of-mouth or customer recommendations. You may find that products sell like hotcake when even a celebrity endorses them or personally uses them and bring them to social media. 

Web Design Services: Tips to Finding Potential Clients

Web design includes layout, color, graphics, imagery, content and design and is vital in presenting a company in the digital universe. Web design services can be offered to potential clients who want to maximize the use of technology, particularly the internet. One of the hardest aspects of running a web design service is getting new clients. However, if you know the market and what the clients need, you will get an idea where to find them.

Why should we use hashtag in social media marketing?

It is very common nowadays to see a hashtag on social media optimization. Hashtags are literally a group of words that follows the #s sign. Many of social media account users use hashtags all the time, but little do they know that these hashtags are actually metadata tags in social media management. In other words, the constant use of hashtags has been a helpful tool in marketing a certain company, product, service and even campaigns.

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Importance of Visuals on Social Media to Get Users' Attention

Nowadays, social media optimization has become a vital ingredient for businesses to be introduced in the market. Further, the importance of choosing good visuals to attract more audience online has been a priority to spark interest from the public. It is not surprising why visual platforms like Instagram and Pinterest have gained more users in the recent years as presenting images have been a good strategy in increasing brand awareness.

Social Media Optimization - Difference between Pinterest and Instagram

With our lives greatly influenced by social media optimization, people are very much familiar with the different social media platforms. Two of these have been gaining popularity – Pinterest and Instagram.

These social media platforms allow anyone to upload pictures for others to see. Pinterest and Instagram are considered visual platforms as users upload different images that are not only to amuse people but also used as a marketing tool. Though both are similar as they feature photos, there are a number of differences between them.

How Helpful Are Customer Reviews On SEO Services?

SEO Company

Social Media Marketing and Search Engine Optimization

Just like real life lovers, social media marketing and search engine optimization are made perfect for each other. Your website linked to your social media networks create a relationship bound with rich content aiming to increase online presence and traffic. However, not all people are familiar with these two. Giving a simple social media definition for both will surely help other starting to business to invest on building a good website and expanding their social media network.

Social Media Optimization

Difference between SEO, SMO and PPC

Making your website standout in the World Wide Web requires a lot of techniques and expertise. With all other websites, reaching top search pages is a challenge and very competitive. This is the exact reasons why building a website takes quite some time to incorporate elements that will make a website better and even more preferred than the others. To improve the website’s visibility online, certain strategies are incorporated. These three are very common: SEO, SMO, and PPC. How are each of these different?

The Importance of SEO in Internet Marketing

Whether you are a new business making its way to the market or an existing enterprise that wants to expand, advertising your brand name is crucial for the survival of your business. Marketers engage in long hours of brainstorming to come up with a good strategy for their brands. Though traditional marketing yields positive results, marketers nowadays make use of Internet marketing to gain better return of investments for their brand.

Why Digital Marketing Campaigns Fail? 10 Pitfalls Businesses Need to Avoid

Digital marketing campaigns are not always a success. Though it is one effective campaign, some strategies just do not work well. With the intensive use of digital marketing by hundreds and thousands of businesses, it is still surprising to know that some campaigns do fail.

What is Social Media Marketing?

The social media has been a powerful tool in connecting people around the world. To name a few, Facebook, Twitter, Pinterest, and Interest are social media pages that have garnered popularity in the recent years. These social media websites have made communication to people across different countries possible with its messaging feature. Also, sharing photos and videos has been easier and faster as one can create an album that can be shared to anyone. These features in social media networks have brought a great opportunity to different business through social media marketing.

Social Media Optimization

Effects of Having SEO Specialist on the Corporate Branding

The market today is filled with different businesses that target a wide variety of customers. The competition is tough as each marketer from these companies devise strategies to sell their brands to the public. Since Internet marketing has been very popular nowadays, marketers have been keener in reaching more customers for their brands. For established companies that have been in the industry for years, corporate branding and advertising are still important elements to keep their customers patronizing their product.