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Apr 27, 2017

SEO Basics: Beginner’s Guide to SEO

Living in the Information Age means coping with fast-changing demands. As an entrepreneur, it is essential that you level up your marketing schemes to cater to the interests of various clients, and more importantly, to not get left behind by competitors. Thus, it is imperative to hire a web development company that can bolster your online authority.

Mystech Dynamics Inc. is a budding web development and optimization company that provides quality and tried-and-tested SEO services that cater to various enterprises.  

Serch Engine Optimization

Beginners Guide to SEO

Search engine optimization is a complex discipline that entails mastery and patience; an ever-changing field that demands participants to keep up with the fast-paced learning curve. Get to know the basics of SEO to elevate your digital marketing schemes.

What is search engine optimization?

Search engine optimization is the development of online visibility in organic search engine results. It includes all the methods necessary to secure your company's web authority.

seo guide for beginners

Market Research
Market research is the first significant step in SEO. This stage is when you determine where your brand lies in the online world –such as your company’s online ranking, site age, and inbound link count- to assess which SEO strategies to employ. This phase is also when you see and identify your competitor’s online ranking.

Keyword Research
Keyword research is the method of identifying the words and phrases related to your industry that online users typically search on the internet. For this stage, it is essential to identify your company's products and services to recognize which needs to be optimized. There are available keyword tools that provide daily search estimates –qualitative and quantitative measures- to assess the actual traffic volumes of your site.

Site structure
Keyword identification and mapping are important aspects of this stage. This phase is crucial to know how to create pages that will fit relevant keywords and key phrases to your site theme and content.

On-page Optimization
Once you have identified the keywords and phrases where you want to rank, on-page optimization is the next step. It is essential that each of your web pages is organized to rank for a particular keyword or phrase. This process also entails creating descriptive and catchy page titles that will drive more users to your site.

Metadata is a critical element of this stage. Be sure always to keep your clients in mind when creating content. Insert keywords and phrases correctly without sacrificing grammar and readership. Furthermore, create each of your web pages uniquely.

Link Building
Link building is the process of building hyperlinks from other websites to your page. This method helps send a signal to search engines that your site exists and is continuously updated. Search engines crawl web pages to extract the content and index them. This phase is crucial in convincing search engines that your site has quality content. In essence, higher quality sites linked to your pages can elevate your online ranking.

Brand Building
Brand building is essential in reinforcing your brand credibility and increasing your conversion rates. The high volume of brand-related search traffic help send signals to major search engines that you have quality web input.

Server logs and analytic programs help track traffic trends and determine which amongst your keywords generate more leads and up your conversion rates. Note that keyword preferences and online ranking are always changing. Thus, it is imperative to keep yourself updated with your site’s SEO developments to secure your brand’s online visibility.

Our Google-certified individuals cover all our clients' online needs. Focus on your company's sales, and we will handle all your online ventures. Avail our SEO services to establish your brand's online authority. 

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